The customer engagement ecosystem

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing management
1. Verfasser: Maslowska, Ewa (VerfasserIn)
Weitere Verfasser: Malthouse, Edward C. (VerfasserIn), Collinger, Tom (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: May 2016
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