| An analysis of product-place co-branding : the case of Ceylon Tea
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2017 |
Ranasinghe, Wasanee Tharanga |
| Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
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2017 |
Bruwer, Johan |
| Nostalgic advertising in India : a content analysis of Indian TV advertisements
|
2017 |
Srivastava, Ekta |
| The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
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2017 |
Ismail, Ahmed Rageh |
| Agile supply chain management (ASCM) : a management decision-making approach
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2017 |
Malakouti, Maryam |
| Market segmentation and pricing strategies based on product platform
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2017 |
Su, Qin |
| An institutional perspective on modernization and sex-appeal advertising
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2017 |
Luk, Chung-leung |
| The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
|
2017 |
Razzaq, Zohaib |
| Consumer racism : a scale modification
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2017 |
Samshul-Amry Abd-Latif |
| Assessing two consumer behavioural intention models in a service environment
|
2017 |
Parvin, Shehely |
| Customer orientation as a psychological construct : evidence from Indian B-B salespeople
|
2017 |
Johlke, Mark C. |
| Returns to search when consumers use and do not use recommendation agents
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2017 |
Mahaswarappa, Satish Sasalu |
| A game-theoretic approach to evaluating the competitiveness of container carriers in the Northeast Asian shipping market
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2017 |
Park, Byung-In |
| Why do good people do bad things? : the effect of ethical ideology, guilt proneness, and self-control on consumer ethics
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2017 |
Arli, Denni |
| From resentment to excitement : Australasian students' perception towards a sales career
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2017 |
Handley, Brian |
| Importance of acquiring knowledge through feedback in an emerging industry
|
2017 |
Alonso, Abel Duarte |
| Does involvement shapes consumers' response to product failure?
|
2017 |
Hamzelu, Bahman |
| Mediating effects of students' social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses
|
2017 |
Tan, Vie Ming |
| Factors affecting Taiwanese consumers' responses toward pop-up retail
|
2017 |
Chen, Wei-Chen |
| Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
|
2017 |
Arora, Sourabh |
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