Beauty or function? how different mass customization toolkits affect customers' process enjoyment

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Veröffentlicht in:Journal of consumer behaviour
1. Verfasser: Schnurr, Benedikt (VerfasserIn)
Weitere Verfasser: Scholl-Grissemann, Ursula (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: September-October 2015
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