Implementing strategic change

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Bibliographische Detailangaben
Veröffentlicht in:	The marketing book
1. Verfasser:	Harris, Lloyd C. (VerfasserIn)
Weitere Verfasser:	Daunt, Kate L. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2016
Schlagworte:	Organisatorischer Wandel > Marketingmanagement > Aufsatz im Buch
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Pricing	2016	Billige, Mark
Services marketing chapter	2016	Hilton, Toni
New product development	2016	Hart, Susan
Marketing research	2016	Birks, David F.
The end of marketing as usual : 'be social: be digital'	2016	Hamill, James
Customer relationship management : strategy and implementation	2016	Payne, Adrian
Marketing for nonprofit organisations	2016	Sargeant, Adrian
Qualitative research	2016	Wright, Len Tiu
Marketing ethics	2016	Prothero, Andrea
The basics of marketing strategy	2016	Wensley, Robin
Sales management	2016	Gounaris, Spiros
Postmodern marketing : dead and buried or alive and kicking?	2016	Brown, Stephen
Strategic marketing planning : theory and practice	2016	McDonald, Malcolm
Social marketing	2016	Russell-Bennett, Rebekah
Implementing strategic change	2016	Harris, Lloyd C.
Quantitative methods in marketing	2016	Baron, Steve
Retailing	2016	Sparks, Leigh
What is marketing?	2016	Baker, Michael John
Marketing theory	2016	O'Malley, Lisa