The limits of reflected glory the beneficial and harmful effects of product name similarity in the U.S. network TV program industry, 1944-2003

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Bibliographische Detailangaben
Veröffentlicht in:Organization science
1. Verfasser: Khessina, Olga M. (VerfasserIn)
Weitere Verfasser: Reis, Samira (VerfasserIn)
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Sprache:eng
Veröffentlicht: March-April 2016
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