The relative influence of advertising and word-of-mouth on viewing new season television programmes
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2017 |
Romaniuk, Jenni |
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
|
2017 |
Åkestam, Nina |
Assessing information on food packages
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2017 |
Clement, Jesper |
Pleasure and guilt : how do they interplay in luxury consumption?
|
2017 |
Ki, Chungwha |
The nature and value of terroir products
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2017 |
Charters, Stephen |
Product order affects consumer preferences for variety bundles
|
2017 |
Mittelman, Mauricio |
The V-model of service quality : an African case study
|
2017 |
Whyte, Grafton |
An exemption for strong brands : the influence of brand community rejection on brand evaluation
|
2017 |
Wang, Lili |
Theorizing with managers : Nenonen et al. are right on!
|
2017 |
Kohli, Ajay Kumar |
Theorizing with managers to bridge the theory-praxis gap : foundations for a research tradition
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2017 |
Brodie, Roderick J. |
A memory theory perspective of consumer ethnocentrism and animosity
|
2017 |
Lee, Richard |
Mobile masculinities : performances of remasculation
|
2017 |
Cruz, Angela Gracia B. |
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
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2017 |
Skard, Siv |
Communication-in-use : customer-integrated marketing communication
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2017 |
Finne, Åke |
Integrated marketing communication : from an instrumental to a customer-centric perspective
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2017 |
Bruhn, Manfred |
IMC antecedents and the consequences of planned brand identity in higher education
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2017 |
Foroudi, Pantea |
A multi-stakeholder IMC framework for networked brand identity
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2017 |
Orazi, Davide C. |
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
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2017 |
Scheinbaum, Angeline Close |
IMC, social media and UK fashion micro-organisations
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2017 |
Henninger, Claudia Elisabeth |
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
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2017 |
Porcu, Lucia |