Celebrity endorsement, self-brand connection and consumer-based brand equity

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Veröffentlicht in:The journal of product & brand management
1. Verfasser: Dwivedi, Abhishek (VerfasserIn)
Weitere Verfasser: Johnson, Lester W. (VerfasserIn), McDonald, Robert E. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2015
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