Measuring the effect of brand equity on the consumers' purchase intention

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Veröffentlicht in:International journal of services technology and management
1. Verfasser: Sharma, Veenu (VerfasserIn)
Weitere Verfasser: Singh, Richa (VerfasserIn), Patel, Gokulananda (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2015
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