Determining the indirect value of a customer

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Bibliographische Detailangaben
Veröffentlicht in:	The marketing
1. Verfasser:	Ryals, Lynette (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2016
Schlagworte:	Kundenwert > Aufsatz im Buch
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Titel	Jahr	Verfasser
Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning	2016	Phillips, Paul
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability	2016	Gleaves, Robin
Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures	2016	McManus, Lisa
Examining the theoretical influences of customer valuation metrics	2016	Weir, Kenneth
The marketing/accounting synergy : a final word but certainly not the last word	2016	Roslender, Robin
Exploring accounting and market orientation : an interfunctional case study	2016	Inglis, Robert M.
The recognition and measurement of brand assets : an exploration of the accounting/marketing interface	2016	El-Tawy, Nevine
Assessing marketing performance : don't settle for a silver metric	2016	Ambler, Tim
Determining the indirect value of a customer	2016	Ryals, Lynette
The marketing accounting interface : lessons and limitations	2016	Sidhu, Baljit K.