Understanding the impact of store flyers on purchase behaviour an empirical analysis in the context of Spanish households

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing and consumer services
1. Verfasser:	Gázquez-Abad, Juan Carlos (VerfasserIn)
Weitere Verfasser:	Martínez-López, Francisco J. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2016
Schlagworte:	Aufsatz in Zeitschrift
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