Successful management in the digital age
Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and service...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New Brunswick (U.S.A.)
Transaction Publishers
2016
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 308 Seiten 24 cm |
| ISBN: | 9781412863247 978-1-4128-6324-7 9781412862776 978-1-4128-6277-6 |