Luxury the Chinese way new competitive scenarios

"China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by sto...

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Bibliographische Detailangaben

1. Verfasser:	Rovai, Serena (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Basingstoke, Hampshire Palgrave Macmillan 2016
Schlagworte:	Luxusgüter > China > Luxuries > Marketing > Service industries > History > Luxusgut
Online Zugang:	Inhaltsverzeichnis
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