Social marketing current issues and future challenges

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Bibliographische Detailangaben
Veröffentlicht in:	Contemporary issues in social marketing
1. Verfasser:	Rundle-Thiele, Sharyn (VerfasserIn)
Weitere Verfasser:	Kubacki, Krzysztof (VerfasserIn), Leo, Cheryl (VerfasserIn), Arli, Denni (VerfasserIn), Carins, Julia (VerfasserIn), Dietrich, Timo (VerfasserIn), Palmer, Janet (VerfasserIn), Szablewska, Natalia (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Social Marketing > Universitäre Forschung > Aufsatz im Buch
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Titel	Jahr	Verfasser
From reductionism to holism : how social marketing captures the bigger picture through collaborative system indicators	2013	McHugh, Patricia
Is social norms marketing effective? : a case study in domestic electricity consumption	2013	Harries, Tim
Using social branding to change culture and reduce teen smoking	2013	Jordan, Jeffrey W.
Decision framing and the role of commitment in social choice : implications for social marketing and communications	2013	Lafreniere, Katherine C.
Maintaining behavioural change in social marketing : exploring drivers of repeat use of services instrumental to social goals	2013	Schuster, Lisa
Social marketing : current issues and future challenges	2013	Rundle-Thiele, Sharyn
Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science	2013	Eagle, Lynne C.
Identifying key criteria as predictors of success in social marketing : establishing an evaluation template and grid (ETG)	2013	Robinson-Maynard, Audrey
Social marketing : immunizing against unethical practice	2013	Holden, Stephen S.
A services approach to social marketing programs	2013	Russell-Bennett, Rebekah
OPAL: using a social marketing approach to reducing childhood obesity	2013	Weir, Lisa
From the periphery to the core : embedding social marketing in the strategic DNA of all social programmes	2013	French, Jeff