Is social norms marketing effective? a case study in domestic electricity consumption

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Bibliographische Detailangaben
Veröffentlicht in:	Contemporary issues in social marketing
1. Verfasser:	Harries, Tim (VerfasserIn)
Weitere Verfasser:	Rettie, Ruth (VerfasserIn), Studley, Matt (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Energieeinsparung > Energiekonsum > Konsumentenverhalten > Soziale Norm > Social Marketing > Großbritannien > Aufsatz im Buch
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Titel	Jahr	Verfasser
Decision framing and the role of commitment in social choice : implications for social marketing and communications	2013	Lafreniere, Katherine C.
Maintaining behavioural change in social marketing : exploring drivers of repeat use of services instrumental to social goals	2013	Schuster, Lisa
Social marketing : current issues and future challenges	2013	Rundle-Thiele, Sharyn
From the periphery to the core : embedding social marketing in the strategic DNA of all social programmes	2013	French, Jeff
From reductionism to holism : how social marketing captures the bigger picture through collaborative system indicators	2013	McHugh, Patricia
Is social norms marketing effective? : a case study in domestic electricity consumption	2013	Harries, Tim
Using social branding to change culture and reduce teen smoking	2013	Jordan, Jeffrey W.
Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science	2013	Eagle, Lynne C.
Identifying key criteria as predictors of success in social marketing : establishing an evaluation template and grid (ETG)	2013	Robinson-Maynard, Audrey
Social marketing : immunizing against unethical practice	2013	Holden, Stephen S.
A services approach to social marketing programs	2013	Russell-Bennett, Rebekah
OPAL: using a social marketing approach to reducing childhood obesity	2013	Weir, Lisa