Identifying key criteria as predictors of success in social marketing establishing an evaluation template and grid (ETG)

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Bibliographische Detailangaben
Veröffentlicht in:	Contemporary issues in social marketing
1. Verfasser:	Robinson-Maynard, Audrey (VerfasserIn)
Weitere Verfasser:	Meaton, Julia (VerfasserIn), Lowry, Ray (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Social Marketing > Performance-Messung > Betriebliche Kennzahl > Aufsatz im Buch
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