Electronic word of mouth : definitions and concepts

Electronic word of mouth definitions and concepts

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1. Verfasser: Tabbane, Rym Srarfi (VerfasserIn)
Weitere Verfasser: Debabi, Mohsen (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2016
Schlagworte:
Virales Marketing > Social Web > Definition > Konsumentenverhalten > Aufsatz im Buch
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Electronic word of mouth : definitions and concepts 2016 Tabbane, Rym Srarfi
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