The impact of pre- and post-launch publicity and advertising on new product sales

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Veröffentlicht in:International journal of research in marketing
1. Verfasser: Burmester, Alexa B. (VerfasserIn)
Weitere Verfasser: Becker, Jan U. (VerfasserIn), Heerde, Harald J. van (VerfasserIn), Clement, Michel (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2015
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