| Building a comprehensive model to investigate factors behind switching intention of high-technology products
|
2017 |
Msaed, Cristelle |
| Consumer reactions to paid versus unpaid brand name placement in song lyrics
|
2017 |
Van Vaerenbergh, Yves |
| The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
|
2017 |
Veloutsou, Cleopatra |
| The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
|
2017 |
Carsana, Laurence |
| It's not all about money : the role of identity in perceived fairness of targeted promotions
|
2017 |
Xia, Lan |
| Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
|
2017 |
Lee, Michael S. W. |
| The contribution of a brand spokesperson's voice to consumer-based brand equity
|
2017 |
Zoghaib, Alice |
| Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
|
2017 |
Mogaji, Emmanuel |
| Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
|
2017 |
Fuentes-Blasco, María |
| Customer-brand engagement and Facebook fan-page "Like"-intention
|
2017 |
Halaszovich, Tilo F. |
| Co-branding strategy in cause-related advertising : the fit between brand and cause
|
2017 |
Huertas-García, Rubén |
| Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
|
2017 |
Mishra, Sanjay |
| Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
|
2017 |
Gendel-Guterman, Hanna |
| Determinants and outcomes of brand hate
|
2017 |
Hegner, Sabrina |
| Social network sites : early adopters' personality and influence
|
2017 |
Lynn, Theo |
| I create, you create, we all create - for whom?
|
2017 |
Kennedy, Eric |
| The allure of the bottle as a package : an assessment of perceived effort in a packaging context
|
2017 |
Söderlund, Magnus |
| Guest editorial: Defining, measuring and managing brand equity
|
2017 |
Pappu, Ravi |
| A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
|
2017 |
Taute, Harry A. |
| The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
|
2017 |
Hepola, Janne |
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