Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator

Perceived quality of Asian brands by US consumers case of cosmetic brand using age as a moderator

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Bibliographische Detailangaben
Veröffentlicht in:International marketing in the fast changing world
1. Verfasser: Southworth, Sarah (VerfasserIn)
Weitere Verfasser: Kim, Minjeong (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Markenartikel > Asiatisch > Markenimage > Kaufmotiv > Qualität > Zielgruppe > Internationales Marketing > USA > Aufsatz im Buch
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