A taxonomy of export-pricing strategies and their performance in international markets

A taxonomy of export-pricing strategies and their performance in international markets

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Bibliographische Detailangaben
Veröffentlicht in:International marketing in the fast changing world
1. Verfasser: Hofer, Katharina (VerfasserIn)
Weitere Verfasser: Niehoff, Lisa Maria (VerfasserIn), Wuehrer, Gerhard A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Internationales Marketing > Internationaler Markt > Preismanagement > Unternehmenserfolg > Faktorenanalyse > Clusteranalyse > Webanalyse > Aufsatz im Buch
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