Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry

Small-medium sized manufacturers' internationalization through retail store openings abroad a study of the Italian fashion industry

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Bibliographische Detailangaben
Veröffentlicht in:International marketing in the fast changing world
1. Verfasser: Guercini, Simone (VerfasserIn)
Weitere Verfasser: Runfola, Andrea (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Internationaler Markteintritt > Internationale Geschäftsbeziehungen > Ladengeschäft > Bekleidungsindustrie > Mode > Italien > Aufsatz im Buch
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