| From the editor in chief: thank you and good luck
|
2019 |
Katsikeas, Constantine S. |
| Dual business relationships, opportunity knowledge, and new product development : a study on returnee young ventures
|
2019 |
Bai, Wensong |
| Nonlinear effects of dynamic export pricing on export sales : a longitudinal investigation
|
2019 |
Chen, Jieke |
| The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
|
2019 |
Lee, Hannah S. |
| Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
|
2019 |
Balabanis, George |
| Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
|
2019 |
Leonidou, Leonidas C. |
| Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
|
2019 |
Guo, Xiaoling |
| Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions
|
2019 |
Kock, Florian |
| On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
|
2019 |
Diamantopoulos, Adamantios |
| Consumer responses to high service attentiveness : a cross-cultural examination
|
2019 |
Liu, Maggie Wenjing |
| Organizing and implementing export pricing : performance effects and moderating factors
|
2019 |
Hofer, Katharina |
| Building customer loyalty in intercultural service encounters : the role of service employees' cultural intelligence
|
2019 |
Paparoidamis, Nicholas G. |
| International marketing strategy in emerging-market exporting firms
|
2019 |
Samiee, Saeed |
| Do export learning processes affect sales growth in exporting activities?
|
2019 |
Assadinia, Shahin |
| The role of cultural distance across quantiles of international joint venture longevity
|
2019 |
Tower, Annette |
| The role of exporters' emotional intelligence in building foreign customer relationships
|
2019 |
Leonidou, Leonidas C. |
| Stock market reactions to new product launches in international markets : the moderating role of culture
|
2019 |
Talay, M. Berk |
| Understanding cultural differences in consumers' reactions to foreign-market brand extensions : the role of thinking styles
|
2019 |
Allman, Helena F. |
| The influence of global brand distribution on brand popularity on social media
|
2019 |
Kim, Moon-Yong |
| Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
|
2019 |
Strizhakova, Yuliya |
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