B2B interactions at trade fairs and relationship quality a conceptual approach

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Bibliographische Detailangaben
Veröffentlicht in:	Field guide to case study research in business-to-business marketing and purchasing
1. Verfasser:	Sarmento, Maria (VerfasserIn)
Weitere Verfasser:	Simões, Cláudia (VerfasserIn), Farhangmehr, Minoo (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	B-to-B-Marketing > Messebeteiligung > Soziale Beziehungen > Messe > Feldforschung > Aufsatz im Buch > Fallstudie
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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B2B interactions at trade fairs and relationship quality : a conceptual approach	2014	Sarmento, Maria
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