A primer to the general theory of behavioral strategies in business-to-business marketing

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Bibliographische Detailangaben
Veröffentlicht in:	Field guide to case study research in business-to-business marketing and purchasing
1. Verfasser:	Woodside, Arch G. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Aufsatz im Buch
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Titel	Jahr	Verfasser
A primer to the general theory of behavioral strategies in business-to-business marketing	2014	Woodside, Arch G.
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New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply	2014	Sood, Suresh C.
Using case-based research for agent-based modelling	2014	Purchase, Sharon
Using discourse analysis in case study research in business-to-business contexts	2014	Ellis, Nick
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