Different strategies for evaluating consumer products attribute- and exemplar-based approaches compared

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Veröffentlicht in:Journal of economic psychology
1. Verfasser: Scheibehenne, Benjamin (VerfasserIn)
Weitere Verfasser: Helversen, Bettina von (VerfasserIn), Rieskamp, Jörg (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2015
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