Median splits, type II errors, and fals-positive consumer psychology don't fight the power

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Veröffentlicht in:Journal of consumer psychology
1. Verfasser: McClelland, Gary H. (VerfasserIn)
Weitere Verfasser: Lynch, John G. (VerfasserIn), Irwin, Julie Richt (VerfasserIn), Spiller, Stephen A. (VerfasserIn), Fitzsimons, Gavan J. (VerfasserIn)
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Sprache:eng
Veröffentlicht: October 2015
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