Insights on integrated marketing communications implementation and impact in hotel companies

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Veröffentlicht in:International journal of contemporary hospitality management
1. Verfasser: Šeric, Maja (VerfasserIn)
Weitere Verfasser: Gil Saura, Irene (VerfasserIn), Ozretić-Došen, Đurđana (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2015
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