| Branding in the era of Web 2.0 (and beyond) |
2017 |
volume 26, number 4 (2017) |
| Brand equity : defining, measuring and managing brand equity |
2017 |
volume 26, number 5 (2017) |
| Consumer brand relationships |
2016 |
volume 25, number 6 (2016) |
| The technopocene : technology's transformation of people, products and brands |
2016 |
volume 25, number 4 (2016) |
| Babson pricing conference |
2014 |
23.2014,6 |
| Current challenges in building brand engagement |
2014 |
23.2014,1 |
| Research in emerging markets : advances in product and brand management |
2013 |
22.2013,1 |
| Branding and sustainable growth |
2013 |
22.2013,7 |
| The challenges facing brand managers today |
2012 |
21.2012,6 |
| Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing |
2011 |
20.2011,6 |
| The behavioral aspects of pricing |
2011 |
20.2011,7 |
| The behavioral aspects of pricing |
2010 |
19.2010,7 |
| Branding and society : the social, cultural and financial impacts of brands in the twenty-first century |
2010 |
19.2010,6 |
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