The Nobel Prize the identity of a corporate heritage brand

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Bibliographische Detailangaben
Veröffentlicht in:The journal of product & brand management
1. Verfasser: Urde, Mats (VerfasserIn)
Weitere Verfasser: Greyser, Stephen A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
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