SMEs in the digital economy surviving the digital revolution

Australian small to medium enterprises (SMEs) are currently facing the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them. This bo...

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Bibliographische Detailangaben
Körperschaft:	Small Enterprise Association of Australia and New Zealand (Herausgebendes Organ)
Weitere Verfasser:	Kotey, Bernice (HerausgeberIn), Mazzarol, Tim (HerausgeberIn), Clark, Delwyn (HerausgeberIn), McKeown, Tui (HerausgeberIn), Battisti, Martina (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Prahran, Australia Tilde Publishing Australia 2015
Ausgabe:	1. edition
Schriftenreihe:	SEAANZ research book series 2
Schlagworte:	KMU > Electronic Commerce > Informationstechnik > Australien > Neuseeland > Small business > Information technology > Economic aspects > Klein- und Mittelbetrieb
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	Australian small to medium enterprises (SMEs) are currently facing the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them. This book explores the many benefits, but also the risks, for SMEs in the digital economy. The overall message is that it is crucial to engage with the digital economy. Ignoring it is not an option. Owner-managers need to improve their knowledge and acquire the skills to effectively participate in the emerging digital markets
Beschreibung:	Enthält 10 Beiträge
Beschreibung:	xviii, 194 Seiten Illustrationen
ISBN:	9780734612311 978-0-7346-1231-1