Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective a review and resarch agenda

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Bibliographische Detailangaben
Veröffentlicht in:	Analyzing the cultural diversity of consumers in the global marketplace
1. Verfasser:	Hornikx, Jos (VerfasserIn)
Weitere Verfasser:	Meurs, Frank van (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2015
Schlagworte:	Aufsatz im Buch
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