How branded entertainment shapes consumers' brand attitudes evidence from an advertiser-funded program

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Bibliographische Detailangaben
Veröffentlicht in:	Engaging consumers through branded entertainment and convergent media
1. Verfasser:	Verhellen, Yann (VerfasserIn)
Weitere Verfasser:	Dens, Nathalie (VerfasserIn), Pelsmacker, Patrick de (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2015
Schlagworte:	Markenführung > Product Placement > Werbewirkung > Fernsehprogramm > Fernsehwerbung > Markenimage > Belgien > Aufsatz im Buch
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