Deep and shallow gamification in marketing thin evidence and the forgotten powers of really good games

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Bibliographische Detailangaben
Veröffentlicht in:	Engaging consumers through branded entertainment and convergent media
1. Verfasser:	Lieberoth, Andreas (VerfasserIn)
Weitere Verfasser:	Møller, Max (VerfasserIn), Marin, Andreea Catalina (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2015
Schlagworte:	Social Web > Spiel > Marketingtheorie > Verhaltensökonomik > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
A classification of branded entertainment based on psychological levels of processing	2015	Bermejo-Berros, Jesús
Author-as-franchise-product : Edgar Rice Burroughs Inc and Tarzan as historical branded entertainment	2015	Freeman, Matthew
A theoretical model for the study of persuasive communication through digital games	2015	Hera, Teresa de la
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program	2015	Verhellen, Yann
Involving customers through co-creation : an approach from the fashion industry	2015	Pardo-Cuenca, Desampardos
Product placement in video games : image transference among emotions	2015
Branded Entertainment : past, present, and future	2015	Martí-Parreño, José
The role of online social interaction in the recommendation of a brand community	2015	Veloutsou, Cleopatra
Deep and shallow gamification in marketing : thin evidence and the forgotten powers of really good games	2015	Lieberoth, Andreas
Sitcoms make you laugh and recycle : exploring the concept of behavior placements	2015	Kowalczyk, Christine
Product placement in the pharmaceutical industry : the case of Sinemet in ER	2015
Brand perception and its relation to perceived performance of a public sports service	2015
User-generated-content : concept, typology, and marketing outcomes	2015	Martí-Parreño, José