Cause-brand community : toward consumer citizenship
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2018 |
Peña de León, Alicia de la |
Using radio advertising to promote blood donation
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2018 |
Martín-Santana, Josefa D. |
Nationalism, diversity, and human rights : an ethnographic study of Buddhism and Tagore and thoughts for marketing intercultural understanding
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2018 |
Choudhury, Koushiki |
The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
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2018 |
Katz, Hagai |
How can governments tackle consumption tax evasion? : shedding light on the antecedents of consumer attitudes and intentions
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2018 |
Culiberg, Barbara |
Kynecting the dots : how Kentucky's willingness to loosen the reins sparked a health insurance enrollment race in the Bluegrass State
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2018 |
Thomas, M. Blair |
Member values over time : a study of the relationship between member values, age and length of membership
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2018 |
Suter, Peter |
Using active empathetic listening to build relationships with major-gift donors
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2018 |
Drollinger, Tanya |
Environmentalism : a question of guilt? : testing a model of guilt arousal and effects for environmental campaigns
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2018 |
Wonneberger, Anke |
U.S. community foundations : building a generous society in challenging times
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2018 |
Esposito, Annamaria |
The theoretical foundations of nonprofit competition : a resource-advantage theory approach
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2018 |
Topaloglu, Omer |
U.S. small business’s philanthropic contribution to local community : stakeholder salience and social identity perspectives
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2018 |
Park, Joohyung |
Market orientation in public service : a comparison between buyers and providers
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2018 |
Molander, Sofia |
Understanding international volunteering : who is most likely to participate?
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2018 |
Lee, Young-Joo |
Information and knowledge as antecedents of consumer attitudes and intentions to buy and recommend fair-trade products
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2018 |
Pérez, Andrea |
The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive
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2018 |
Turner, Monique Mitchell |
The impact of online financial disclosure and donations in nonprofits
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2018 |
Blouin, Marie C. |
Female social networks : identifying better communication platforms to advertise nonprofit services in rural Pakistan
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2018 |
Azhar, Aisha |
The social network? : nonprofit constituent engagement through social media
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2018 |
Smith, Jamie N. |
Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation
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2018 |
Daellenbach, Kate |