Do ethnic cues improve advertising effectiveness for ethnic consumers?

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Australasian marketing journal
1. Verfasser: Khan, Huda (VerfasserIn)
Weitere Verfasser: Lee, Richard (VerfasserIn), Lockshin, Larry (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Envisioning the future of behavioral decision-making : a systematic literature review of behavioral reasoning theory 2020 Sahu, Aditya Kumar
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice 2020 Duffy, Sarah
Transforming social capital into performance via entrepreneurial orientation 2020 Long Thanh Nguyen
Customer engagement : a systematic review and future research priorities 2020 Ng, Sylvia C.
Consumers' resistance to digital innovations : a systematic review and framework development 2020 Talwar, Shalini
The interplay of positive and negative emotions to quit unhealthy consumption behaviors : insights for social marketers 2020 Fazal-e-Hasan, Syed Muhammad
Who shares? : profiling consumers in the sharing economy 2020 Sands, Sean
A taxonomy of initiatives at work in the sharing economy 2020 Fernandes, Bruno
To donate or to waste it : understanding posthumous organ donation attitude 2020 Alsalem, Amani
Empathy and delight in a personal service setting 2020 Thi Nguyet Que Nguyen
The reciprocal effects of loneliness and consumer ethnocentrism in online behavior 2020 Tan, Huey Yii
PROVE it! : a practical primer to positioning theoretically 2020 Fernandez, Karen V.
The sharing economy : a marketing perspective 2020 Lim, Weng Marc
The power of sharing to support consumers through liminality 2020 Ozanne, Lucie K.
Consumer motivations to create alternative consumption platforms 2020 Bajaj, Neha
Peer-to-peer interactions in the sharing economy : exploring the role of reciprocity within a Chinese social network 2020 Starr, Richard G.
Mindfulness and job performance : does creativity matter? 2020 Ngo, Liem Viet
Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption 2020 Septianto, Felix
More than just a feeling : a research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI) 2020 Antonetti, Paolo
Service offshoring fit from consumers' perspective 2020 Lu, Lu
Alle Artikel auflisten