| Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
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2017 |
Meyer, Heather M. |
| Imperatives for research design with Muslim women
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2017 |
Boulanouar, Aisha Wood |
| Investigating the role of religiosity as a deterrent against digital piracy
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2017 |
Casidy, Riza |
| Investigating young customers' retail purchase embarrassment
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2017 |
Sarkar, Juhi Gahlot |
| Experiential value : a review and future research directions
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2017 |
Varshneya, Geetika |
| Salesperson's spirituality : impact on customer orientation and adaptability
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2017 |
Chawla, Vaibhav |
| Threat, efficacy and message framing in consumer healthcare
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2017 |
Nandakumar, Nachiketas |
| Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
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2017 |
Odoom, Raphael |
| Consumer responses to covert advertising in social media
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2017 |
Göbel, Fabian |
| Collective job crafting and team service recovery performance : a moderated mediation mechanism
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2017 |
Luu Trong Tuan |
| Investigating the online customer experience : a B2B perspective
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2017 |
McLean, Graeme J. |
| Influences on the intention to buy organic food in an emerging market
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2017 |
Mainardes, Emerson Wagner |
| Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
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2017 |
Gilliam, David A. |
| Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
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2017 |
Ramanathan, Jayasankar |
| Environmental influences on pre-schooler’s understanding of brand symbolism
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2017 |
Watkins, Leah |
| LRFMP model for customer segmentation in the grocery retail industry : a case study
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2017 |
Peker, Serhat |
| The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
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2017 |
Finoti, Lucas |
| The importance of aesthetics on customers' intentions to purchase smartphones
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2017 |
Toufani, Samrand |
| Green brand benefits and their influence on brand loyalty
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2017 |
Lin, Chia-Ling |
| Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
|
2017 |
Molinillo, Sebastian |
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