China's brands, China's brand developemant strategies and corporate brand communications in China

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Bibliographische Detailangaben
Veröffentlicht in:The journal of brand management
1. Verfasser: Balmer, John M. T. (VerfasserIn)
Weitere Verfasser: Chen, Weifeng (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
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