From Little's law to marketing science essays in honor of John D.C. Little

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Bibliographische Detailangaben
Weitere Verfasser:	Hauser, John R. (HerausgeberIn), Urban, Glen L. (HerausgeberIn), Little, John D. (GefeierteR)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Cambridge, Massachusetts, London, England The MIT Press 2016
Schlagworte:	Little, John D. > Little, John D. C > Marketingtheorie > Theorie > Marketing > Management > Festschrift > Aufsatzsammlung > Operations Research
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Titel	Jahr	Verfasser
Deriving customer lifetime value from RFM measures : insights into customer retention and acquisition	2016	Abe, Makoto
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability	2016	Montoya, Ricardo
Decision process evolution in customer channel choice	2016	Valentini, Sara
The value of social dynamics in online product ratings forums	2016	Moe, Wendy W.
John D.C. Little : a profile	2016	Hauser, John R.
Optimal internet media selection	2016	Danaher, Peter J.
Moving from customer lifetime value to customer equity	2016	Drèze, Xavier
Uninformative advertising as an invitation to search	2016	Mayzlin, Dina
Generalized Little's Law and an asset picking system to model an investment portfolio : a working prototype	2016	Ceprini, Marialuisa E. A.
Disjunctions of conjunctions, cognitive simplicity, and consideration sets	2016	Hauser, John R.
Strategic marketing metrics to guide pathways to growth	2016	Roberts, John H.
Building and using a micromarketing platform	2016	Yamanaka, Masahiko
Morphing banner advertising	2016	Urban, Glen L.
Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test	2016	Salisbury, Linda Court