Gift or threat? an examination of voice of the customer ; the case of MyStarbucksIdea.com

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Veröffentlicht in:Electronic commerce research and applications
1. Verfasser: Lee, Hanjun (VerfasserIn)
Weitere Verfasser: Han, JinYoung (VerfasserIn), Suh, Yongmoo (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2014
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