The ambivalent consumer a sequential investigation of response amplification in buyer-seller encounters

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing theory and practice
1. Verfasser: Bush, Victoria D. (VerfasserIn)
Weitere Verfasser: Yang, Lifeng (VerfasserIn), Hill, Katerina E. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
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Verkaufspersonal > Verkaufsverhalten > Vertrauen > Konsumentenverhalten > Aufsatz in Zeitschrift
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