On the relationships among brand experience, hedonic emotions, and brand equity

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:European journal of marketing
1. Verfasser: Ding, Cherng G. (VerfasserIn)
Weitere Verfasser: Tseng, Timmy H. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Moving toward settlement : tourism as acculturation practice 2017 Cruz, Angela Gracia B.
Brand extension similarity can backfire when you look for something specific 2017 Dimitriu, Radu
You see Froot, you think fruit : examining the effectiveness of pseudohomophone priming 2017 Baxter, Stacey
Multi-unit price promotions and their impact on purchase decisions and sales 2017 Drechsler, Salome
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators 2017 Jha, Subhash
Consumers' brand identity complexity : conceptualization and predictive ability 2017 Orth, Ulrich R.
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes 2017 Wallace, Elaine
The impact of market size on new market entry : a contingency approach 2017 Min, Sungwook
Customer power and frontline employee voice behavior : mediating roles of psychological empowerment 2017 Yoo, Jaewon
Theorizing with managers : how to achieve both academic rigor and practical relevance? 2017 Nenonen, Suvi
Bridging the gap : reflections on theorizing with managers 2017 Leeflang, Peter
Marketing agency - client relationships : towards a research agenda 2017 Keegan, Brendan James
Product market diversification and market emphasis : impacts on firm idiosyncratic risk in market turbulence 2017 Wenbin, Sun
Does unit pricing influence store price image dimensions and shopping intentions for retail stores? 2017 Roth, Stefan
Systematic response errors in self-reported category buying frequencies 2017 Ludwichowska, Gosia
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum 2017 Balmern, John M. T.
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention 2017 Sinha, Rajesh Kumar
Emotion effects on choice deferral : the moderating role of outcome and process accountability 2017 Garg, Nitika
Questioning worth : selling out in the music industry 2017 Bridson, Kerrie
Flocking together : benefits and costs of small group consumption community participation 2017 Agrawal, Richa
Alle Artikel auflisten