Corporate strategy and corporate branding reference frame and examples of integrated corporate strategic & brand management (CS&BM)

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Bibliographische Detailangaben
Veröffentlicht in:	Business architecture management
1. Verfasser:	Schmidt, Holger J. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2015
Schlagworte:	Strategisches Management > Markenarchitektur > Markenführung > Aufsatz im Buch
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Titel	Jahr	Verfasser
Introduction : demystifying business architecture	2015	Simon, Daniel
An architectural approach to strategizing : structure and orientation for developing the business motivation	2015	Simon, Daniel
From business motivation to business model and beyond : a customer value-driven approach	2015	Heiß, Jörg
Business architecture for change program design and planning	2015	Apthorp, Adrian P.
Can culture be designed?	2015	Gray, David W.
Bringing business architecture to life : how to establish business architecture practices in your organization	2015	Schmidt, Christian
Corporate strategy and corporate branding : reference frame and examples of integrated corporate strategic & brand management (CS&BM)	2015	Schmidt, Holger J.
The capability management process : finding your way into capability engineering	2015	Wißotzki, Matthias
Building agile enterprises : a mode-based approach to rapid realization of business value	2015	Lankhorst, Marc M.
Business architecture quantified : how to measure business complexity	2015	Schmidt, Christian
Business architecture for niche-market enterprises	2015	Graves, Tom S.
Using capability models for strategic alignment	2015	Keller, Wolfgang
From value chain to value network : reinventing the enterprise in the light of technology forces	2015	Ploom, Tarmo
Liberate your business potential via actionable patterns	2015	Samarin, Alexander
Effectively modeling your architecture	2015	Wierda, Gerben