Using relationship metaphors to understand and track brands

Using relationship metaphors to understand and track brands

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Bibliographische Detailangaben
Veröffentlicht in:Strong brands, strong relationships
1. Verfasser: Wittenbraker, John (VerfasserIn)
Weitere Verfasser: Zeitoun, Helen (VerfasserIn), Fournier, Susan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Beziehungsmarketing > Emotion > Verhaltensökonomik > USA > China > Spanien > Aufsatz im Buch
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