Identity tensions in business-based brand relationships

Identity tensions in business-based brand relationships

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Bibliographische Detailangaben
Veröffentlicht in:Strong brands, strong relationships
1. Verfasser: Lawrence, Benjamin (VerfasserIn)
Weitere Verfasser: Kaufmann, Patrick J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Markenführung > Kundenbindung > Franchising > Aufsatz im Buch
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