Image, brand relationships and customer value exploring the moderating role of advertising spending- and labour-intensity in customer loyalty

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of service theory and practice
1. Verfasser: Sajtos, Laszlo (VerfasserIn)
Weitere Verfasser: Kreis, Henning (VerfasserIn), Brodie, Roderick J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Branded marketing events : engaging Australian and French wine consumers 2017 Altschwager, Teagan
Measuring quality variations in e-service 2017 Chen, Yen Chun
Guest editorial: Value co-creation as a complex adaptive process 2017 Polese, Francesco
Searching through the jungle of innovation conceptualisations : system, network and ecosystem perspectives 2017 Russo Spena, Tiziana
The viable decision maker for CAS survival : how to change and adapt through fitting process 2017 Carrubbo, Luca
Impact of frontline service employees' acculturation behaviours on customer satisfaction and commitment in intercultural service encounters 2017 Gaur, Sanjaya Singh
Patient participatory behaviours in healthcare service delivery : self-determination theory (SDT) perspective 2017 Osei-Frimpong, Kofi
Service excellence in the light of cultural diversity : the impact of metacognitive cultural intelligence 2017 Lorenz, Melanie P.
Customer engagement with a service provider and context : an empirical examination 2017 Sim, Max
Engagement valence duality and spillover effects in online brand communities 2017 Bowden, Jana
Employing proactive interaction for service failure prevention to improve customer service experiences 2017 Shin, Hyunju
Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model 2017 Sok, Phyra
Delight and the grateful customer : beyond joy and surprise 2017 Ball, Joan
Leadership style and service orientation : the catalytic role of employee engagement 2017 Popli, Sapna
Consumer construal of separation in virtual services 2017 Hartley, Nicole
A multilevel consideration of service design conditions : towards a portfolio of organisational capabilities, interactive practices and individual abilities 2017 Karpen, Ingo Oswald
Ethnic stereotyping in service provision : when do stereotypes affect the performance expectations and evaluation of ethnic service providers? 2017 Gill, Tripat
Co-designing services with vulnerable consumers 2017 Dietrich, Timo
The moderating effect of supervisor and coworker support for error management on service recovery performance and helping behaviors 2017 Pasamehmetoglu, Aysin
Customer delight : universal remedy or a double-edged sword? 2017 Ludwig, Nadine L.
Alle Artikel auflisten