The influence of marketing on consumption behavior at the bottom of the pyramid

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Bibliographische Detailangaben
Veröffentlicht in:The journal of consumer marketing
1. Verfasser: Jaiswal, Anand Kumar (VerfasserIn)
Weitere Verfasser: Gupta, Shruti (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
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