Customer engagement contemporary issues and challenges

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Bibliographische Detailangaben
Weitere Verfasser:	Brodie, Roderick J. (HerausgeberIn), Hollebeek, Linda D. (HerausgeberIn), Conduit, Jodie (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London, New York Routledge, Taylor & Francis Group 2016
Schlagworte:	Beziehungsmarketing > Kundenintegration > Online-Marketing > Consumer behavior > Customer relations > Marketing research > Aufsatzsammlung > Kundenbindung
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Customer engagement behaviours and value co-creation	2016	Alexander, Matthew
Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges	2016	Beckers, Sander F. M.
Partner engagement : a perspective on B2B engagement	2016	Vivek, Shiri D.
Customer engagement in technology-bases and high-contact intefaces	2016	Verleye, Katrien
Website engagement	2016	Hyder, Antonio
Extending the tourism experience : the role of customer engagement	2016	So, Kevin Kam Fung
Nature and purpose of engagement platforms	2016	Breidbach, Christoph F.
Negative customer brand engagement : an overview of conceptual and blog-based findings	2016	Juric, Biljana
Exploring customer engagement : a multi-stakeholder perspective	2016	Hollebeek, Linda D.
Creating brand engagement on digital, social and mobile media	2016	Malthouse, Edward C.
Social media engagement : a construct of positively and negatively valenced engagement behaviours	2016	Dolan, Rebecca
Customer engagement with a service offering : a framework for complex services	2016	Ng, Sylvia
Brand co-creation through social actor engagement	2016	Yuksel, Kamer
Strategic drivers of customer and employee engagement : practical applications	2016	Roberts, Christopher
Developing a spectrum of positive to negative citizen engagement	2016	Bowden, Jana