Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms

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Veröffentlicht in:Journal of marketing research
Weitere Verfasser: Fang, Eric (BerichterstatterIn), Li, Xiaoling (BerichterstatterIn), Huang, Minxue (BerichterstatterIn), Palmatier, Robert W. (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2015
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