Humor effects in shame-inducing health issue advertising the moderating effects of fear of negative evaluation
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| Veröffentlicht in: | Journal of advertising |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2015
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| Special issue: digital engagement with advertising | 2018 | volume 47, number 1 (January-March 2018) |
| Special issue: children and advertising | 2018 | volume 47, number 4 (October-December 2018) |
| Themed issue: methodology in advertising research | 2017 | volume 46, number 1 (January-March 2017) |
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| Special issue: Effective health messages in advertising | 2015 | 44.2015,2 |
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