Leveraging marketing capabilities into competitive advantage and export performance

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Bibliographische Detailangaben
Veröffentlicht in:International marketing review
1. Verfasser: Tan, Qun (VerfasserIn)
Weitere Verfasser: Sousa, Carlos M. P. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
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